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Busting the Myths, Rumors & Stories of Social Media Marketing with SCIENCE!

Our goal is to invest over $15k per month to help “Crack the Code” of social media and then report those results to you so you don’t have to do the dirty work!

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Social Media Lab Podcast
How to Grow a Facebook LIVE Show!
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Amazon live results

Should You Go Live on Amazon Live?

by Scott Ayres May 14, 2021

Does LinkedIn Punish Posts with “Link in the Comments”?

by Scott Ayres December 11, 2019
Don't miss an experiment! New experiments and exclusive content straight to your inbox

Do Instagram Users Engage More With Black-and-White or Color Photos?

by Scott Ayres March 6, 2019

Can Emojis in a Facebook Post Increase Reach?

by Scott Ayres February 20, 2019

LinkedIn Post Length: Does Data Support the Idea that Longer is Better?

by Scott Ayres January 30, 2019

Does an Emoji in Email Subject Lines Result in 50% Higher Open Rate?

by Scott Ayres January 16, 2019

Twitter Increased the Character Count to 280, but is it Better than 140?

by Scott Ayres October 10, 2018

Is Facebook Reach Really on a Downward Spiral?

by Scott Ayres September 12, 2018

A Quick Study on User Generated Content on Instagram (UGC)

by Scott Ayres August 15, 2018

30 Hashtags on Instagram Posts: Yes or No?

by Scott Ayres July 11, 2018

Should Instagram Hashtags be in the Post or Comments?

by Scott Ayres June 13, 2018

Scientific Proof on the Follow/Unfollow Strategy: Twitter & Instagram

by Scott Ayres May 30, 2018

Comparing Engagement on Facebook Live vs Uploaded Videos

by Scott Ayres April 18, 2018

Photos with Links or Formatted Link Posts on Facebook?

by Scott Ayres April 4, 2018

Study Proves: Facebook Native Videos Have up to 86% Higher Reach!

by Scott Ayres March 21, 2018

Is Evergreen Content on Twitter Dead?

by Scott Ayres March 14, 2018

LinkedIn Post Types: Which one Performs Best?

by Scott Ayres March 7, 2018

Jeff Bullas Case Study: Tweeting Evergreen Content on a Massive Scale!

by Scott Ayres January 18, 2018

Social Media Lab End of Year Wrap Up 2017

by Scott Ayres December 20, 2017

Do Instagram Hashtags Really Lead to More Engagement?

by Scott Ayres August 14, 2017

Does Posting with 3rd Party Apps Impact Facebook Reach?

by Scott Ayres August 9, 2017

Our Podcasts

by Scott Ayres August 3, 2017
Page 1
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Organic Experiments Join Our Group Our Podcast Try Agorapulse
Facebook
  • Does Facebook Punish 3rd Party Apps?
  • Mobile or Desktop Ads on Facebook?
  • Best Facebook Video Ad Size
Instagram
  • Text on Instagram Photo Posts
  • How Much To Post On Instagram
  • Best Instagram Stories
LinkedIn
  • 5 LinkedIn Marketing Hacks
  • LinkedIn Post Length
  • Best LinkedIn Post Type
Twitter
  • Size of Twitter Ads
  • Twitter Hashtags
  • Emojis on Twitter
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