What to Do When Salesforce Social Studio Sunsets

After Nov. 18, 2024, you’ll no longer be able to access Social Studio by Salesforce. “All the associated customer data will be deleted once your contract ends in accordance with our Trust and Compliance Documentation,” according to Salesforce.

So, what’s next for Salesforce Social Studio users? After all, Social Studio was created to help businesses manage their social media content, engage with their audience, and analyze social media data. But the social media management tool is sunsetting.

Let’s dig into what’s happening, the features you need in a social media management tool, and how you can get even more for your budget.

What Is Replacing Salesforce Social Studio?

Salesforce isn’t planning to replace Social Studio with another social media management tool. However, the company will continue to allow its platform to integrate with high-quality, third-party social media management tools like Agorapulse.

Agorapulse offers all the features of Social Studio and even more. Keep reading to learn what these features are.

Salesforce Studio Features

Before you decide what to do when Salesforce Social Studio ends, let’s look at the top features of the social media management platform. What did Social Studio offer its users?

• Set different admin permissions for teams sharing the platform. Social Studio users are classified as Admin Only, Super User, Full User, or Basic User. Permissions govern actions like deleting content and publishing to a social account.
• Create and configure workspaces to quickly organize teams by region, brand, or business function.
• View upcoming and past content in an in-platform calendar. This allows for content planning, holiday cover, and avoiding repetition or gaps.
• Publish and schedule future content to your social media networks within the Social Studio calendar. This helps teams plan their content and designs ahead of time.
• Promote your content with the integrated paid Facebook Ad campaign feature.
• Engage and respond to social media posts, assigning actions to other team members where needed. This is useful for compliance and quality control purposes.
• Measure your social media content performance by post, subgroup, label, campaign, or campaign target.
• Integrate Salesforce Service Cloud and Marketing Cloud Engagement accounts.
• Social media listening allows community managers to moderate, join conversations activate customer support, and facilitate lead generation.
• Generate reports based on various social media parameters for social accounts or topic profiles. Users could customize the metrics to pull data for a specified date range, run reports on a schedule, and have them delivered at set days and times.

So, which of the above social media management features does Agorapulse offer? All of them. That was easy.

Agorapulse as a Salesforce Studio Alternative

Agorapulse has been developing social media management tools since 2011. The company now has 11,000+ customers in 140+ countries and it’s still growing. With comprehensive social media management for TikTok, Google Business, Facebook, X, LinkedIn, Pinterest, YouTube, and Instagram, Agorapulse is a professional, award-winning tool.

Agorapulse provides flexible, scalable pricing from $49 to $119 per month. This allows your brand to grow or scale back as needed without any red tape. You can also create a free account to try out the tools before you add other team members. Salesforce Social Studio was significantly more expensive, with pricing starting at $1,000 per month and going up to over $40,000 per month. For the most basic Social Studio plan, there was also an added fee of $500 per month for publishing.

Agorapulse also offers integrations with many third-party platforms including Slack, Hubspot, Salesforce, Canva, Giphy, Instagram Shopping, Google Analytics, Bitly, Looker Studio, and Google Drive. (Shopify, Intercom, Asana, Marketo, Zendesk are under consideration.)

Time is running out for Salesforce Studio. Sign up now for a free Agorapulse trial.

What Social Studio Didn’t Offer, But Agorapulse Does!

Agorapulse offers all the features that Salesforce Social Studio did. But it doesn’t end there. Agorapulse has plenty more tools for social media professionals to fall in love with. For example, as director of Contentworks Agency, I need to be sure of stellar social media management, killer insights, and professional social media reports.

Here are some of my favorite Agorapulse features that weren’t part of Salesforce Social Studio:

Social Media ROI

Social media management has honed in on ROI (Return On Investment) and brands are increasingly asking, “What’s our social media ROI?” If you spent 2,000 euros ($2,229.90) on a Facebook ad campaign, what did you get back in sales?

Utilizing Agorapulse’s ROI calculator and connected platforms like Google Analytics, you can input your core metrics (e.g., CPM) to accurately monitor your ROI.

Brand awareness

Agorapulse will show you your brand awareness score and allow you to benchmark key dates like months or years. The score is calculated automatically by factoring in your customer sentiment, brand search volume, share of voice (SoV), and social media engagement.

Monitoring brand awareness is important not only for newly launched brands but also for established brands who need to ensure market dominance. A significant drop in brand awareness can be an indicator of high competitor activity or a shift in trends, for example.

Brand advocacy

Brand Advocacy is a powerful marketing technique where employees, partners, and customers who love your brand, share their experiences on social media. These positive interactions create a ripple effect online and are proven to lead to more sales and higher brand awareness. Brand messages have a 561% better reach when they are shared by employees versus the same company-branded channels. And, when a lead is generated through employee advocacy that lead is 7X more likely to close compared to other lead-gen tactics.

So why wouldn’t you want to track all these metrics in your social media management platform? Well, you would! With Agorapulse, you can track and import brand advocates, engage with them, create campaigns, and construct powerful collaborations. Now that’s a useful tool to add to your arsenal.

Easy to use

While I haven’t used Salesforce Studio, I have used two of the other “big name” social media management tools. This usually comes about when a client has them onboarded and wants our agency to work with them. Some of the social media management tools on the market are heavy and complex and make it difficult for agencies to quickly ascertain content activity, responses, analytics, and activities. The steep learning curve associated with some social media management tools makes them time-consuming and even irritating. This would be especially true if you need to learn them in a hurry.

Agorapulse is the opposite. The platform’s colorful platform and reporting are self-explanatory with minimal learning curve involved for marketers. And as an agency, that means it’s easier for us to show our clients exactly what’s happening with their social media channels. PHEW!

Competitor comparisons

Our clients love to see competitor comparisons in their social media reports. Available for Facebook, the competitor comparison tool allows you to input the Facebook pages of your core competitors. Agorapulse will then automatically crunch the numbers to show you a comparison of fans, the number of people talking about the page, fan posts, page posts, interactions, and engagement rates.

Comparisons can be customized by date range, with competitors added or removed at any time.

Agorapulse Is your Salesforce Social Studio Replacement

Agorapulse is the favorite social media management tool for small businesses, startups, international brands, and award-winning marketing agencies. By working closely with professionals, the company has developed and perfected the tools marketers need to succeed.

And as a side note, this is possibly the friendliest customer support team you will ever encounter. Chat with them for assistance with your new integration, product demos, marketing ideas, and everything in between!

With a few months left before Salesforce Studio sunsets, now’s the time to grab a free month-long Agorapulse trial.  There is no better Salesforce Social Studio alternative than Agorapulse.