Agorapulse vs Metricool: Which Social Media Tool Is Better?

Whether you manage a single brand or multiple clients, you need a social media management tool with the right features and integrations. To ensure your workflows run smoothly, you’ll also want to look for a tool with reliable support and excellent usability.

At a glance, Agorapulse and Metricool may look like they both check all these boxes. But a closer look reveals some surprising differences.

In this article, we’ll compare Agorapulse vs Metricool in terms of features, support, usability, and pricing. We’ll highlight data and reviews from platforms like G2 and Capterra to analyze these two tools side-by-side.

See why 11,000 happy customers use Agorapulse for social media publishing, engagement, listening, and reporting. Sign up for a free trial and test Agorapulse for 30 days at no cost.

Quick Overview: Agorapulse vs Metricool

Here’s a high-level summary of this comparison of Agorapulse and Metricool:

• Agorapulse has over 10X more user reviews on major software review sites. Metricool has a remarkably low number of reviews for a software product founded back in 2015.
• Metricool’s organic social media marketing features are limited. Agorapulse’s organic feature set is more robust, with social listening, return on investment (ROI) reports, and shared calendars.
• Agorapulse guarantees support response times. Metricool doesn’t commit to any time frame or even publish support hours, making it tough to know when you’d get a response.
• Metricool has a lower base price. But it’s missing essential social media management features, so you may end up spending more to address these gaps.
• Agorapulse is designed with agencies in mind and has agency-specific features. Metricool isn’t. In fact, its user base is heavily skewed toward small businesses.

How Agorapulse and Metricool Rate on Software Review Sites

All major software review sites display user ratings and comparative data for Agorapulse and Metricool. However, the two tools have a huge discrepancy in customer engagement:

Altogether, Agorapulse has more than 2,000 user reviews across all major software review sites. We’ve collected reviews over many years, with some dating back to 2013.

Metricool only has 150 customer reviews across these sites. The company was founded in 2015 and claims to have more than 1 million users, so such a low number of reviews is peculiar.

G2

The G2 Grid for social media management includes both tools. However, Agorapulse’s larger market presence places it in the Leader quadrant. Metricool’s lower market presence makes it a High Performer.

Note that G2 reviews of Metricool appear particularly skewed. About half of the tool’s reviews are from February 2024. Many are five-star incentivized reviews, which may not reflect the user experience accurately.

Capterra

Capterra’s comparison of the two tools places Agorapulse first. Our social media management tool earns a user satisfaction score of 4.6, while Metricool gets a 4.5.

In addition, Agorapulse has featured in six Capterra Shortlist rankings over the past four years. Metricool has featured in just four Capterra Shortlist rankings over a shorter period of time (three years).

TrustRadius

TrustRadius considers Agorapulse a top-rated tool in its category, awarding us with 13 TrustRadius badges over five years. Metricool hasn’t won a single award from this review site.

GetApp

GetApp’s comparison places Agorapulse in first with 93 points. Metricool earns 89 points.

Both tools earn GetApp’s Category Leaders designation. However, Agorapulse has this designation in two categories, while Metricool has only one.

User Experience Comparison: Agorapulse vs Metricool

Whether you work solo or with a team, you need a tool everyone can navigate. Across review sites, Agorapulse earns high marks for both usability and customer support.

Usability

A great user experience (UX) means the tool is seamless to implement, effortless to navigate, and easy to administer. The better the UX, the more the tool can save you time and make your job easier.

G2 places Agorapulse ninth on its list of the top 20 easiest to use social media management tools, giving us a 9.2 overall. Metricool is nowhere to be found on this list.

According to Capterra reviews, Agorapulse earns first place (4.6) for ease of use. Metricool earns second with 4.5 stars.

TrustRadius reviews confirm that users tend to have a good experience during Agorapulse onboarding. A full 100% of reviewers report that implementation went as expected. Metricool reviewers have no input on this topic.

Agorapulse is much more than a great-looking social media management tool. Our user-friendly UX and user interface (UI) improve social media managers’ productivity by cutting content creation time in half.

Plus, our team trains all users (even those on the free plan). Most plans include group training, but our top-tier Custom plan includes one-on-one training.

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Customer support

When you choose an intuitive tool, you may not expect to need much help with setup or finding social media marketing features. But if you encounter a bug or a problem with publishing, you need reliable support.

G2 reviewers give the two tools an equal rating (9.2). But Agorapulse has more than 10 times the number of users contributing to this data.

Capterra reviewers rate Agorapulse’s support far higher than Metricool’s. Agorapulse earns a 4.7 for customer service, while Metricool gets a 4.2.

One of the biggest differences between the two tools’ approach to customer support is the commitment (or lack thereof) to a response time.

Metricool makes no guarantees about when users can expect to hear back about a support ticket. In fact, the company doesn’t even publish support hours, so it’s tough to put trust into the support team.

A recent one-star G2 review suggests that Metricool’s support team isn’t particularly helpful. “Ill-equipped chat help and IT support. Wasted 4 hours trying to get my issue resolved.”

In contrast, Agorapulse’s support team is available 24/7. This means you can get help when you need it, even if that happens to be after hours or over a weekend.

Plus, each Agorapulse plan has guaranteed support response times. Custom plan users can expect a response in 30 minutes, while entry-level Standard plan users can expect to hear from us within six hours.

However, our average response time is just 30 minutes. This is one of the many reasons our support team has a 96% user satisfaction rating.

Feature Comparison: Metricool vs Agorapulse

If you’re looking for a complete social media management tool with all the features you need, the choice is easy. Agorapulse has far more social media features than Metricool, as you can see in this Capterra comparison.

It’s also important to note that Agorapulse ships new features, integrations, and UI/UX upgrades regularly. We detail everything in our release notes so you always know what’s new with Agorapulse.

Metricool doesn’t share release notes or a roadmap. As a result, it’s tough to track the product’s development or know how to get value from new features.

Publishing

Both Agorapulse and Metricool allow you to draft, publish, and schedule posts to one or multiple social media profiles. If you opt for the latter, both support custom edits for each profile.

However, Agorapulse has a few features that make social media content creation easier.

With our asset library, you can store all your digital assets. You can organize them by brand, campaign, channel, or theme. Then, your team can add these creatives to posts.

With our Canva integration, you can publish new or existing designs directly from your Agorapulse dashboard. Open Canva from the publishing composer, select your design, and finish creating your post.

Metricool supports Canva, but the workflow isn’t nearly as seamless. Instead of opening the design app from the social media tool, Metricool requires you to share designs from Canva.

Engagement

Metricool and Agorapulse both have basic features to engage with social media followers. Both have unified inboxes with time-saving options like creating saved replies and monitoring ad comments.

But once again, Agorapulse has much more advanced engagement features.

Our social inbox has an assignment feature so you can assign items to specific team members. It’s ideal when you need answers to more in-depth questions and you want to avoid letting responses fall through the cracks.

Agorapulse also has automated moderation tools. Instead of reviewing each inbox item manually, you can set up custom rules to clear your inbox automatically. For example, you can:

• Hide spam comments
• Assign specific questions
• Label certain keywords so you can find them again easily

Listening

Metricool has a simple hashtag tracker for X and Instagram. But the cost is $25 per day (each) in addition to the standard cost of your plan.

In contrast, Agorapulse is a social media listening tool that tracks any combination of mentions, keywords, and hashtags. It works on Facebook, Instagram, X, and the web.

It also keeps track of listening search volume and engagement over time so you can spot patterns. And it identifies sentiment automatically so you can assess how people feel about what you’re tracking—whether it’s your brand, the competition, or an industry trend.

Link in bio

Metricool has a simple text-based link in bio tool. With SmartLinks, you can essentially create a simple landing page with buttons that lead to the URLs of your choice.

In contrast, Agorapulse’s link in bio tool lets you create a mini website. Along with text-based links, PulseLink in Bio can automatically display your Instagram posts to drive traffic to ecommerce or other landing pages.

Reporting

While Metricool offers analytics, they’re relatively basic compared to competitors. In fact, this G2 reviewer states that he dislikes Metricool’s “reports, because some seem to be meant for kids, not for companies.”

Agorapulse offers several more advanced reporting options:

• Save and share analytics with your team in seconds using our built-in reports.
• Build custom reports for brands, clients, or campaigns using our power reports feature.
• Use our Looker Studio integration to create completely custom reports with social media data.

All Agorapulse plans also include social media ROI reports. This feature automatically tracks all the website traffic, transactions, and revenue your social media efforts generate.

It also attributes these metrics to specific social profiles, networks, campaigns, and landing pages. It even reveals the type of activity (posts, comments, DMs) and the specific posts that generate results.

Collaboration

Both Agorapulse and Metricool have collaboration tools. But Metricool’s leave a lot to be desired. As this G2 reviewer explains, “The platform’s content review system is still a work in progress.”

With Agorapulse, you can assign any post for approval by any internal team member or external client. External stakeholders can then use our shared calendars to manage approvals and view all content scheduled and published to their social profiles.

And with our Slack integration, no one on your team has to worry about missing a notification. You can get notifications in Slack for posts that need approval, inbox items to review, and other tasks.

Advocacy

While Metricool doesn’t have an advocacy tool, Agorapulse makes it easy to amplify your brand’s social media content. With our employee advocacy feature, you can encourage employees, influencers, and partners to share news and content.

You can suggest social media copy to lower the barrier to posting. Then, you can measure the results of the campaign and identify your brand’s most valuable advocates.

Pricing Comparison: Agorapulse vs Metricool

It’s true that Metricool has a lower base price. However, users rate Agorapulse higher for overall value.

Capterra reviewers give Agorapulse a 4.4 for value for money. Metricool gets a 4.3.

And 94% of TrustRadius users believe Agorapulse delivers good value for the price. Metricool has no data on this topic.

Metricool pricing isn’t flexible

Metricool has a free plan and three paid plans. Each limits you to a certain number of social profiles, which makes Metricool pricing relatively inflexible. When you reach the limit, you have to upgrade to the next plan.

Plans start at $22 per month for five social profiles. For 10 social profiles, the cost goes up to $38 per month. Starter plan pricing appears to include a single user only, but Metricool doesn’t state this explicitly.

The mid-tier Advanced plan allows team and client access and includes 15 social profiles for $54 per month. However, this plan only allows up to 50 profiles (for $172 per month).

If you need to manage more than 50 profiles, you’re stuck with the Custom plan. It has custom pricing, which requires talking with the sales team.

Agorapulse pricing fits your needs

In addition to a free plan, Agorapulse has four paid plans. Three have standard pricing, and the Custom plan has custom pricing and capacity.

One major difference is all standard Agorapulse plans start at 10 social profiles. You always have the option to add more profiles for $15 each per month.

In addition, our paid plans are priced per user. You can add more team members by multiplying the base price by the number of users.

So, why consider upgrading? Each plan includes a different feature set.

• Standard: Has essential scheduling, engagement, and reporting features
• Professional: Includes team workflows and performance reports
• Advanced: Has automated moderation, bulk publishing, and shared calendars

Our Custom plan includes all features and supports unlimited social profiles. It also comes with a dedicated account manager to set your social media team up for success.

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Agorapulse Loves Agencies

Both Metricool and Agorapulse have plans that technically could work for agency teams. But Metricool doesn’t exactly welcome agencies. In fact, it doesn’t have any agency-specific features or offerings.

In contrast, Agorapulse is designed to save agencies time and hassle. Agency teams will appreciate:

• Shared calendars: Simplify client content collaboration. Share drafted, scheduled, and published posts with clients so they can approve and review.
• Inbox assistant: Cut down on social inbox management. Use our automated moderation tool to review, hide, delete, or assign inbox items.
• Advanced ad comment monitoring: Manage active ad accounts effortlessly. Monitor comments for up to 2,500 live ads.
• Social ROI reports: Prove the value of your efforts without having to run the numbers manually. Use our social ROI reports to show traffic and revenue.
• CRM integrations: Connect your Agorapulse inbox to HubSpot or Salesforce. Track engagement and update records automatically.

Our Advanced plan works well for many agencies. But for large agencies or teams that need our CRM integration, a tailored Custom plan is a better fit.

No matter which paid plan you choose, agencies are welcome to join our Agency Love program. It helps agency teams succeed via software discounts and an exclusive Facebook group. There’s no added fee to join.

Wrapping Up Our Agorapulse vs Metricool Comparison

It’s easy to see why Agorapulse users are 10 times more vocal on major software review sites. From our robust feature set and reliable support to our highly ranked UI/UX and our flexible pricing, Agorapulse is a true all-in-one social media management tool that simplifies collaboration for teams of all sizes.

To try our social media solution, sign up for a free trial and test Agorapulse for 30 days at no cost. Choose the plan that best fits your needs or contact our team for a tailored Custom plan.