Uncover the Real Business Impact of Your Social Campaigns
Measure and prove your social media ROI. See what posts and conversations drive traffic, leads, and sales. All without having to be a Google Analytics expert.
Get actionable insights that grow your business
Presentation-ready reports on Social Media ROI with Google Analytics integration
Measure your traffic, leads, and sales coming from your social campaigns and efforts
Showcase a cohesive social media success story with easy-to-read reports
Presentation-ready reports on Social Media ROI with Google Analytics integration
Measure your traffic, leads, and sales coming from your social campaigns and efforts
Showcase a cohesive social media success story with easy-to-read reports
Real business results to demonstrate impact on social media
Automate your ROI tracking and reporting
With just a few clicks, you can collect and merge data from Agorapulse and Google Analytics to create reports that show the impact of your social media campaigns.
Focus on real results from your social media campaigns
Easily track the revenue generated by events, and gather insights on profiles, content types, and top-performing team members.
Showcase your social media ROI
Double down on what’s working, secure a bigger budget, and prove the effectiveness of social media as a revenue channel.
More features to enable your social media success
Analytics overview
Quickly analyze the top metrics that help move the needle. Gain insight into which social media platforms have driven traffic and led to conversions on your website.
Funnel reports
Dive deeper into what brings the most revenue to your business. Analyze the contribution of your profiles, content, and team members.
Top content
Quickly reveal what content brings the most engagement and conversions.
Detailed content report
See an in-depth analysis of your content from different profiles in one place.
Seamless GA integration
Easily plug your Google Analytics into Agorpulse to start analyzing the ROI of your social media campaigns.
Easy export
With one click, you can export your Social Media ROI report and share it with your stakeholders.
Reasons to love Agorapulse’s Social Media ROI
“The reporting feature is amazing! I love being able to show my clients their growth every month. I love how customizable it is.”
"It's exciting for our team to see a monthly report and Facebook's reporting falls short compared to Agorapulse!"
“The reporting features support our internal teams' budgetary requests and provide value to our marketing strategies.”
“The reporting feature is amazing! I love being able to show my clients their growth every month. I love how customizable it is.”
"It's exciting for our team to see a monthly report and Facebook's reporting falls short compared to Agorapulse!"
“The reporting features support our internal teams' budgetary requests and provide value to our marketing strategies.”
Frequently asked questions
What is Social Media ROI?
Social Media ROI is a feature that allows you to measure how specific posts, conversations, social profiles (and more) are helping you reach business goals like generating traffics, leads, or revenues. To get those unique insights, we combine Google Analytics insights with Agorapulse data.
Why do I need to get access to Google Analytics in the first place?
You need to get access to the website traffic data stored inside Google Analytics to complete the first part of the equation. To get this access, a Google Analytics Administrator for the website(s) data you wish to access needs to grant those permissions to a Google Account. You can then use this Google Account to connect Google Analytics accounts inside Agorapulse.
Is Paid Social counted in the Social Media ROI Dashboards?
It depends on your UTM tracking process:
- If you don’t use the “medium” UTM parameter to tell Google Analytics whether links posted on Social are coming from organic or paid efforts, everything will show up as organic content inside both Google Analytics and Agorapulse’s Social ROI Dashboards.
- If you use “social” and “paid” in your “medium” UTM parameter, all paid data will automatically be filtered out from the Google Analytics and Agorapulse Social ROI Dashboards, leaving you with organic social insights exclusively.
Discover more features
Social Media Publishing
Optimize every piece of content you post to your social media profiles.
Social Media Inbox
Easily manage all your incoming messages from one place.
Social Media Monitoring
Find out what everyone’s saying about you—and your competitors.
Social Media Reporting
Create beautiful reports that show you what's working—and what isn’t—with your social media efforts.